Support for Palestine is now widespread in parts of Western public opinion, to an extent that feels unprecedented. What led to this? We argue that a new openness to Palestinian perspectives in the West began slowly in the late 1990s to mid-2000s, likely initiated by the advent of the internet and the resulting greater accessibility of information from a wide range of perspectives. We also argue that the trend has accelerated since then, due to solidarity among social justice movements, changes in scholarly discourse, and, most recently, social media discussion of the war in Gaza. Thus, although the degree of support for Palestine in parts of the West feels new, we argue it is the culmination of a decades-long cultural change.