This book takes an in-depth look at the manifestations of globalization and Hebraization in Palestinian Arab society in Israel. It also examines the effects of this process and its ramifications for Palestinian society in Israel, especially with regards to Arab identity, the Arabic language, and the linguistic landscape. It studies the extent of the penetration of the phenomenon of Hebraization - with all its linguistic and ideological connotations - and its relationship to Israelization, globalization, and the adoption of technology, including their impacts on Palestinian society in Israel.
The book also observes the manifestations of Hebraization and globalization in the Palestinian Arab language scene in Israel through the Hebraization of Arabic place names, names of shops, the language scene in schools, and the extent to which Palestinian citizens use Hebrew and foreign languages, mainly English. It deals with the issue of interlanguage, or "hybrid language," that is, the mixing of two languages.
The effects of the phenomena of Hebraization and globalization encompass various areas of life, and are not restricted to utilitarian contexts. They are also an indication of the place and status of the cultures associated with them and illustrate their symbolic importance. This raises questions about the identities associated with the phenomena of Hebraization and globalization - whether Israeli or universal - and leads to a re-examination of the status of Arab-Palestinian identity.
The book focuses on the linguistic orientation of the Palestinian Arab community in Israel, who have undergone tremendous geo-political transformations in the aftermath of the Nakba. This community was transformed into a marginalized minority within the state of Israel and underwent a set of changes that affected socio-economic structure, identity, Arabic language, and linguistic resources.